Business, Marketing and Creativity

What are the keys to business success? Is marketing a transversal tool? What is the role of creativity?

These questions and many others are the ones that the ESIC Teacher, Helena Moreno, has answered to our students of 4th of E.S.O in a lecture given in Economics class.

Our students have understood the need for a reinvention by companies when communicating with their target audience. Just as the problems that companies face today are not necessarily the problems of tomorrow and they must be prepared

With this type of sessions, we intend that our students see beyond books, and adapt their knowledge to real contexts and in constant change. We encourage them to continue developing as risk takers and critical thinkers.